Marketing Strategy
The marketing landscape has changed. Digital, social and mobile technologies have upended old models of engagement. Consumers are better-informed, more skeptical of brands and institutions, and more divided in their attention. And the growth of data and business analytics has heightened expectations for marketing to prove its effectiveness.
For marketing, the results of all this have been mixed. On the one hand, marketers must work more closely with other functions to accomplish their objectives, leading to broader adoption of a marketing mindset. On the other hand, many marketing organizations are now overwhelmed with administrative and short-term work, limiting their influence on the strategic, bottom-line issues that corporate boardrooms care about.
How we help
Done correctly, the right marketing strategy enables you speak to the right customers in the right way at the right time. We help executives bring the power of marketing to advance a company’s strategy. Among other things, we can:
- Create differentiation strategies based on price, products, service and other factors
- Define and prioritize customer segments for target marketing activities
- Design digital, offline and channel marketing programs to achieve well-defined results
- Model the financial results of marketing initiatives under a variety of scenarios
- Identify and evaluate marketing vendors
- Build rollout plans and ongoing governance frameworks for marketing initiatives
- Develop analytical solutions that show how marketing initiatives are performing
Your benefits
- Higher yields from marketing spend
- Improved customer loyalty and retention rates
- Greater resilience to changes in strategy
- Greater credibility within the C-suite
Examples of our work
To learn more about how we help our clients, please refer to these case examples:
- A major Australian cement company, facing competitive threats on several fronts, used L.E.K. findings and recommendations to grow its EBITD by 50% over three years. Read more
- L.E.K. helped this major pet products retailer roll out a new convenience store format by creating detailed plans for merchandising, pricing, store branding and staffing. Read more
- We aided this multinational apparel and footwear company’s efforts to lift share and revenue growth by improving the way it targeted consumers. Read more
